Megumi Aoki

Co-founder & Chief Brand Officer of Ignitus. Designing spaces, brands, and experiences between Los Angeles and Tokyo.

I'm Megumi Aoki, Co-founder and Chief Brand Officer of Ignitus, a real estate investment and operating company at the intersection of residential and hospitality, based in Los Angeles.

My work starts from one question: how do people live, and how does design shape what they choose and feel?

I spent seven years answering it in Tokyo as founder of THRIVAL Inc., building two brands end to end — from concept and design through daily operations. Those years were about designing the contents of daily life. At Ignitus, I design the places where life happens.

Fluent in Japanese, English, and Korean, I work between Los Angeles and Tokyo.

Introduction

What I Do

Modern house with large glass windows and balconies, a rooftop patio with plants, overlooking a swimming pool with a slide and a ladder, under a blue sky with some clouds.

Real Estate & Design

As Co-founder and Chief Brand Officer of Ignitus, I lead brand and creative direction across our portfolio — how every space looks, feels, and is experienced. Design, to me, is inseparable from value: it shapes not only how people experience a space, but its worth as an asset.

Selected Work

KAWA KITCHEN

Tokyo · 2022–2024

A wellness-focused destination café-restaurant, led from site selection through concept to daily operations — with a space designed by Pritzker Prize-winning architect Kengo Kuma. Featured on 5 national television programs in Japan.

S. — Plastic-Free Lifestyle Brand

Tokyo · 2019–2025

Founded and built end to end — brand concept, product and packaging design, and all creative direction. 40+ pop-ups with Japan's leading department stores, a collaboration with Cathay Pacific, and features in 20+ publications.

Speaking

Alongside my work, I speak at conferences and universities, and serve as a councilor for two foundations in Japan supporting education and human wellbeing. I care about how people live—and about helping others reach the environments and choices that let them thrive.

Selected engagements

2024 — Moderator, NEXUS JAPAN SUMMIT

2023 — Panelist, GLOBAL FESTA 2023 Organized by the Ministry of Foreign Affairs of Japan "Talking with Youth: ODA and Social Issues"

2022 — Speaker, The University of Tokyo Global Leader Development Program

2022 — Speaker, "The Future We Want to Leave"

2021 — Speaker, "Millennial Leaders and SDGs"

Content

I share life between two cities through House of Megumi, a podcast, and a Japanese journal on note—writing and conversations about how we live, the environments we choose, and the choices that shape us.